What does Advosense do exactly?
Advosense is on a mission to transform geriatric care. Using innovative technology, we’re empowering clinicians to know when, where and how best to respond to their patients’ needs. Currently, we’re working on the next generation of incontinence care products that notify clinicians when a patient becomes wet.
Which team is working behind Advosense?
Advosense is a team of three women, with Erin and Martina as the founding members. The co-founders have over 15 years of practical experience in the field of nursing and healthcare management. Erin and Martina met at Maastricht University in 2016 when they both completed their master’s in Healthcare Policy, Innovation, and Management. Since March, we’ve been joined by Grace-Anne Marius, who is experienced in market and product launches outside of the healthcare space.
What is your goal?
Advosense exists to change the way we feel about ageing, by championing dignity and respect in elderly care.
We’re starting with incontinence because it affects so many geriatric patients – around 70% in German nursing homes – and clinicians do not have the information they need to provide the best care.
How did the idea come up?
In November 2018, Martina convinced Erin to attend the ‘Hacking Female Health’ event over the weekend in Berlin. On the first day, when people pitched their ideas about how to improve female health, we were disappointed that no ideas focused on the geriatric population. With Erin’s prompting, Martina pitched an idea focusing on geriatric care. We became a team of six over the weekend and came up with a different idea that ended up winning the hackathon.
What phase are you in right now?
We’re building our MVP (minimum viable product) and getting ready to launch on the market, with a lot of activities keeping us busy! This includes testing our product, preparing for medical device regulation, reaching out to potential customers and securing funding. We’re carefully building our internal resources to reach these goals, mainly focusing on the search for an ideal CTO.
Outside of the organization, Advosense is cultivating key partnerships with healthcare organizations, political and professional associations, research institutes and regulatory bodies, along with suppliers and manufacturers. These partnerships will be a crucial factor for the success of the product and to help spread Advosense’s mission to transform geriatric care.